push.express: Smart push notifications for Android, iOS, websites

Avishek Tech Pro

3 Feb, 2023

Push.express

Push.express is a service for sending intelligent push notifications that can increase interest in a mobile application. This service are for the developers with their own mobile Android and iOS apps and websites. Using the service, you can set up notification funnels, conduct A/B testing, and determine the most effective mailings. You can set up push notifications at your own discretion in accordance with the established schedule. When registering via Telegram, new users receive a welcome bonus of $15.

Beginning of work

To start testing the functionality, you need to register an account. We go to the official website and look for the login button located in the upper corner.

push.express: Smart push notifications for Android, iOS, websites

Next, you need to find the line “You don’t have an account? Register."

A window will open in which you will need to enter:

telegram link;

email;

password and password confirmation.

Enter the data, click on the register button and wait for the download.

Functional features and interface

Immediately after downloading, the start page will open, where there will be a video review of the Push.express service and brief instructions for adding applications. Please note that the control panel is located on the left side of the screen.

The first section is "My Applications". Here you can add your applications and sort them into groups. To add an application, click on the "Add Application" button located at the top of the screen.

During the process, you need to provide the following information:

title;
group (created in advance in the "Groups" tab);
App ID
API key;
link to the application in the marketplace.

At the end, click the "Save" button.

Next comes the "Send push" section, divided into several tabs:

Instant send. To implement it, you will need to enter the data that is displayed in the screenshot. Fill in all fields and click send.

Smart push notifications for Android, iOS, websites

2. Single shipment in the future. In this tab, you can configure the sending of push notifications on specific dates. To do this, you need to specify the data, select the date of puh and save the position.

3. Smart weekly newsletter. Here you can configure the sending of push notifications every day at a specific time.

4. Auto-push by conversions. It is configured according to the same principle as "Instant Send".

5. Task list. This tab displays scheduled tasks.

The next section is "Analytics", where you can view the history of shipments, postbacks and statistics on the devices to which the mailing was sent. To do this, there is a filter that separates devices by country, language, and conversion.

There are 3 videos in the "Postbacks" section that explain the rules for setting up postbacks. Below is a form where you can make offers.

The next section is Finance. It displays the amount of available funds and transaction history. As for the "Turnkey push" section, it displays all the pushes, divided into groups.

There are 3 sections below:

bonuses - displays bonuses that are provided for performing certain actions;

setup guide — instructions for setting up the service;

FAQ is a section of reference information.

The last section is "Personal Account". There you can change the password, change the interface language and provide access to the functionality to a third-party user.

Push notification strategy

Instant sending. Associated with some kind of promo code / promotion. These are one-time sends, non-automatic, requiring the actions of a push manager.

Daily Scheduled Send. Reminds the user of the app. As a rule, they set up 2-4 pushes per day or week. If necessary, you can use ready-made turnkey push notifications.

Auto Push by conversions

- Autopush after installation. We recommend setting it up for everyone, since no additional postback settings are required. For example, you can make a Welcome push 1 minute after the installation. You can also auto-push after 1 hour/3 hours/24 hours/48 hours after installation.

- Autopush after registration, deposit. If you set up event transmission, you can use

event-based auto-pushing. For example, a user installed but did not register for 30 minutes. Or registered, but did not make a deposit within 1 hour, 3 hours, etc.

Also, the transmission of events will allow you to set up push notifications for separate segments:

separate push notifications only for those who installed, but did not register; pushes with different content for those who have registered but have not made a deposit; push the third segment to those who made a deposit. If necessary, segmentation can be done: made a deposit, but did not make a second deposit, etc.